Known for its relaxed elegance, warmth and generosity, edition Hospitality operates some of Australia’s most beloved dining destinations, including Nomad in Sydney and Melbourne.
Each venue is built for connection and flexibility, offering guests everything from lively open dining to semi-private corners and intimate rooms for corporate dinners and celebrations. But that same flexibility created complexity. Managing large groups, private events and everyday dining from one floor plan meant constant manual coordination.
Since adopting SevenRooms’ integrated CRM, Reservation and Event Management system, Nomad has transformed how it manages regular and group bookings. Real-time visibility replaced manual coordination, turning a complex process into a major revenue driver.
Flexibility that works as hard as the floor plan
At Nomad, flexibility is the heartbeat of the operation. Before SevenRooms, Reservations Manager Leisa Szczepanski and her team spent hours manually updating seating charts, combining tables for large groups and fielding endless calls.
When searching for a new platform, Leisa wanted efficiency for both the team and the guest. “We wanted something that wasn’t just booking someone on a table,” she said. “It was about building the guest experience and relationship.” SevenRooms’ CRM gave Nomad the tools to better understand guests while creating a smoother, more personalised booking journey.
Smart table management and access rules gave Nomad the flexibility it needed. The system joins tables for large groups, breaks them down for smaller covers and automatically releases private rooms when unbooked, keeping every seat profitable.
“We needed a system that didn’t force us into one rigid setup,” said Leisa. “One night it’s a 40-person corporate dinner, the next it’s a 10-person wine room. SevenRooms lets us handle both without the chaos.”
Taking the manual effort out of group bookings
Before SevenRooms, private dining was handled entirely over email. The team checked calendars, sent menus and followed up repeatedly for deposits and dietary details.
“Even with templates, it was still so manual,” Leisa recalled. “We’d personalise each response, follow up multiple times and spend days confirming one event.”
Now guests can check availability, choose menus, add beverage packages and confirm instantly online. What once took days now happens in minutes, freeing Nomad’s small reservations team to focus on service instead of admin.
When private spaces went live online, demand surged. Guests who didn’t know about Nomad’s Wine Cave in Sydney or Wine Room in Melbourne started booking directly through the widget. Since launch, NOMAD Sydney has achieved a 30% year-over-year growth in event covers and 16% growth in event bookings, while Nomad Melbourne saw a 15% growth in event covers and 10% growth in event bookings YoY.
“People love that they can secure those rooms instantly,” Leisa said. “And it requires no additional work from my team.”
SevenRooms also made upselling effortless. Guests select set menus, beverage packages and upgrades like arrival champagne in the booking flow. “We’re seeing guests include everything up front,” Leisa said. “It means fewer emails, better service and higher revenue before they even arrive.”
Empowering guests and the team behind them
For Leisa and her team, SevenRooms hasn’t replaced hospitality, it has elevated it. Regular guests and corporate clients can now self-serve anytime, reducing admin and improving the guest experience.
Many of Nomad’s corporate clients, who regularly book corporate dinners and board events, now handle reservations themselves. “Executive Assistants are booking online, but still reaching out to let us know they’re coming in,” Leisa said. “They can book in their own time.”
This shift allows Nomad to maintain those high-value relationships while giving busy clients the convenience they need. “Guests can book when it suits them,” Leisa added. “It saves them time and saves us from chasing details.”
With the majority of group bookings now made online, Nomad’s small reservations team can manage growing demand without adding headcount.
“At the end of the day, we’re building guest experiences,” Leisa said. “SevenRooms gives us the tools to deliver them effortlessly.”
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