5 Restaurant Email Marketing Templates You Can Copy Right Now

There’s no denying that email marketing is an effective way to get customers into your restaurant. From Sunday brunch to birthday discounts, email marketing fills seats, fosters loyalty and boosts revenue. 

But when you’re juggling staffing, customer service, reservations, inventory and so much more, marketing might get relegated to the back burner. What’s the solution? Restaurant email marketing templates that make the process fast, easy and efficient — even for the busiest restaurateur.

Keep reading for five effective restaurant email templates created from SevenRooms’ Email Marketing solution, plus best practices for creating successful email marketing campaigns.

Clue in customers with a timely restaurant newsletter. In the template below, the restaurant introduces seasonal summer items and events using a playful color scheme. 

They also use summer language like “refreshing” and “sizzling” to continue the seasonal fun. Three bold CTAs — “Book Now,” “View Menu” and “Reserve Now” — provide ample opportunity to secure a booking, and the social profile links help the restaurant build a cross-channel following.

Use each text block to update subscribers on exciting happenings at your restaurant and add enticing visuals to keep them scrolling. Incorporate your branding and use food, drink and guest imagery to complement each section. 

Here are some email newsletter ideas: 

Research from Campaign Monitor recommends sending email newsletters at least once a month but no more than twice per week. Just ensure you have worthy news to share to avoid unsubscribes. 

As you can see, it takes just a few simple tweaks to make this template your own, which makes creating — and sustaining — a restaurant email marketing strategy realistic and easy.

In this example, the sleek and elegant template serves a dual purpose — it’s a welcome email and a grand opening announcement. You’ll notice the restaurant included key details like the date and time and a distinct RSVP button to attract new customers and repeat guests.

They wrap it up with icons that lead to their social media accounts and a display of their address and phone number. 

Use this template to announce grand openings, chef’s table events, prix fixe menus, live entertainment, sneak peeks and other special events throughout the year. The sophisticated email design will grab your subscribers’ attention and build excitement. 

Keep the content skimmable — include fundamental details, but don’t overwhelm with more than a few sentences per block. 

Remember, special announcements lose their luster if you send them too often. Unless you have weekly events, send sparingly — no more than a few times per month — to keep interest piqued and engagement high. 

An image-forward email can draw guests in by tempting them with offerings from your restaurant. In the template below, the focus is on the imagery — and rightfully so. 

Photos of pancakes, burritos, bagels and mimosas greet subscribers upon opening, and language like “velvety,” “drizzled,” “savory” and “tantalizing” make for a mouth-watering combo. Add a catchy title and compelling offer, and you’ve got a sure-fire recipe for success. 

Images will be crucial when using this template. High-quality food and drink photos help secure reservations and impromptu visits. 

Descriptive language is also a must. Turn a simple mimosa into an “effervescent glass of sparkling wine with a selection of fresh fruit purees” and a standard burger into a “juicy all-beef patty on a handmade pretzel roll.”

Top it all off with CTAs that drive the subscriber to action and link your social profiles to gain followers.

How often you send food and drink emails depends on your target audience and overall strategy (consider the other emails you have in your queue, as well). Mix up the emails you send — think happy hour specials, holiday brunch offerings and dinner promotions — to keep guests interested.