Restaurant Email Marketing Software
Promote your venue with a restaurant email marketing tool built for hospitality operators.
/ Playbooks & Guides
The Ultimate Email Marketing Guide for Restaurants
Amplify your guest experiences
Engage with your guests with fully customized HTML or plain text email templates and designs. Start from scratch or make a template your own with images, copy, fonts and colors. Amplify everything you do on SevenRooms — like Offers, Reservations and Online Ordering — by promoting them in emails with just a few clicks.
Metrics that matter to you
Get insights into your email performance that you’ve never had before. With a traditional Email Service Provider, it is impossible to know how many reservations and online orders are driven by your email marketing efforts. With SevenRooms Email Marketing, see the performance of your marketing in metrics that matter to you: reservations, covers, online orders — and most importantly, revenue.
Track KPIs like:
Reach the guests that matter
Email all eligible guests or just a targeted few. Segment your audience directly in SevenRooms, using Auto-tags and Client Tags to send targeted, personalized messages. Send hyper-segmented emails that feel personalized to your guests by including short-codes that automatically embed their names.
Simplify your tech stack
Reduce the need for another technology provider. SevenRooms Email Marketing is purpose-built for hospitality, as it is directly integrated with your guest database and venue management system. Maintain data security and integrity by keeping your guest data in one system.
Everything you need. Nothing you don’t.
Take advantage of having the best hospitality CRM software for restaurants and stay in touch with your guests via beautiful marketing emails. SevenRooms Email Marketing is designed for hospitality operators to make it easy to send a campaign in minutes. Email Marketing has all of the features you need to send an email in minutes.
Interested in …
CRM & Guest Profiles
360-degree view of your guests across on- and off-premise interactions.
Marketing Automation
Send the right message at the right time — without lifting a finger.
Tate Dining Room Celebrates 10th Anniversary with Custom Email Marketing
/ Results
290
covers generated by one marketing campaign
62%
open rate for custom email marketing
Tools & Resources
Playbooks & Guides / February 27, 2023
Blog / November 30, 2022
Blog / January 10, 2023
FAQ
Email marketing can be a lucrative channel for restaurants. It has the highest ROI, compared to other digital channels. According to Litmus, the average email marketing ROI is $36 for every $1 spent. However, your specific email ROI will depend on your individual business and email marketing campaign goals.
SevenRooms has two kinds of tags that you can use to segment emails: Auto-tags use conditional logic to apply tags based on guest behavior (e.g., dining for the first time, leaving positive feedback or visiting a certain number of times) and Client Tags are added to the profile manually by your Front-of-House team. Both Auto-tags and Client Tags can be used to build your audience — including excluding guests with certain tags.
Restaurants use email to nurture guest relationships, drive incremental revenue and keep their business top of mind. The most common emails fall into three categories: transactional emails, promotional emails and nurture emails.