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The Background: Why This Guide Exists And How It Will Help You
When we deep dive into restaurant marketing, we learned that 92% of restaurants have an Instagram profile for their business. Here’s the full breakdown of marketing channels and what % of our customers use each:
Plus, restaurant marketers want an easy way to plan out posts in advance and organize everything in one place.
Solution: Easy Instagram Template + A Complete Guide With Examples
To get you what you need, we made two things:
A Google Sheets template (that you can download to Excel) where you can plan out each post and the date.
A PDF guide that shows you what other restaurants are doing, complete with text captions to copy and use on your own.
Resource #1: An Easy Instagram Scheduling Template
Here’s a sneak peek of what it looks like and what’s inside:
Tab 1: Planning Out Your Posts
Upcoming holiday dates
Automatic character length calculator
Pixel dimensions for photo
Tab 2: Hashtags To Include
Hashtags with traffic numbers for each
Tab 3: Accounts To Tag
Accounts to tag in your post (includes tourism boards and food publications by city)
Tab 4: How To Enable Reservation-Booking Right On Your Instagram Profile
100% free way for SevenRooms users to set up a “Reserve Now” button
Pro Tip: To add new months, just “Command/Ctrl + A” in tab 1 to select everything, then “Command/Ctrl + C” to copy and then go to a new tab and “Command/Ctrl + V” to paste. Label this new tab for the following two months (i.e. “Jan/Feb 2022”).
Resource #2: A Complete Instagram Guide With Examples
Section 1: The Essentials: Everything You Need to Know About Instagram For Restaurants
This includes image size, ideas for captions, and tips that tell you what not to forget.
Section 2: The Best Instagram Examples for Different Situations
Here, we include 9 examples of instagram posts for different situation.
You need a filler post for a slow day.
The weather today is beautiful (or not).
A guest tags you in their photo.
You want to spread the word out about a new dish.
You’re trying to create FOMO with an item that’s especially Instagrammable.
You just introduced a new wine to your list or are stuck with surplus inventory of an old one.
It’s a national food holiday for an item on your menu.
You want to fill seats for an event.
You just redid your menu.
Section 3: 10 Ways to Keep Followers Watching Your Stories
Because posts are just a part of what you’re doing to represent your brand and drive reservations on your Instagram business profile.