How to Create a Social Media Marketing Plan for Your Restaurant
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One of the hardest things about any task is having to start from scratch.
Which is why we made you an Instagram template to jumpstart your restaurant marketing.
You have enough going on with your daily operations. Leverage our guide to see (and copy) what leaders in the hospitality space are doing to succeed on instagram.
The end result: You save time — every time.
When we dug into restaurant marketing in 2018, we learned that 92% of restaurants have an Instagram profile for their business.
Here’s the full breakdown of marketing channels and what % of our customers use each:
We also discovered that restaurants wonder these things about how to use Instagram For Business:
When should we post on Instagram?
What should we post about?
What should our caption say, exactly?
And restaurant marketers want an easy way to plan out posts in advance and organize everything in one place.
To get you what you need, we made two things:
Here’s a sneak peek of what it looks like and what’s inside:
Tab 1: Planning Out Your Posts
Tab 2: Hashtags To Include
Tab 3: Accounts To Tag
Tab 4: How To Enable Reservation-Booking Right On Your Instagram Profile
Pro Tip: To add new months, just “Command/Ctrl + A” in tab 1 to select everything, then “Command/Ctrl + C” to copy and then go to a new tab and “Command/Ctrl + V” to paste. Label this new tab for the following two months (i.e. “Nov/Dec 2018”).
Section 1: The Essentials: Everything You Need to Know About Instagram For Restaurants
This includes image size, ideas for captions, and tips that tell you what not to forget.
Section 2: The Best Instagram Examples for Different Situations
Here, we include 9 examples of instagram posts for various occasions.
Section 3: 10 Ways to Keep Followers Watching Your Stories
Because posts are just a part of what you’re doing to represent your brand and drive reservations on your Instagram business profile.
Ready to get started?