Podcast: How Hotels Can Turn F&B Data Into Higher Revenue And More Loyalty
Hotels should be using F&B to drive revenue and guest loyalty. So why do only 14% of hotel chains have the visibility they need to leverage F&B fully?
Last week, SevenRooms CPO and Co-Founder Allison Page discussed this issue with Lauren Rothrock, VP of Web and Video Solutions at Travelclick, on the podcast No Vacancy with Glenn Haussman. The group discussed the need for hotels to leverage the F&B assets they have, and the technology they need to be able to maximize their on-site properties fully.
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