Whether a guest is on your hospitality group's website or a specific restaurant's website, one thing is clear:
They're usually ready to book a reservation with you.
As long as you don't steer them away.
The overwhelming majority of restaurants out there — even the best of the best — have gaping drop-off points that are unintentionally encouraging guests to leave their website without a reservation.
These drop-off points occur when there isn't availability for the desired date, time, and/or party size requested.
Just because you don't have availability at your restaurant doesn't mean it won't open up before the reservation time or it doesn't exist at a sister venue.
SevenRooms helps hospitality groups and restaurants with multiple locations to take advantage of this reality.
What it means for you:
- Fewer drop-off points on your site
- More reservations from guests
- Better brand experience for website visitors.
Here are three features on restaurant website widgets that increase reservations:
1. A cross-sell capability for an individual restaurant’s website
For when your book is full and you cannot accommodate a guest's desired date, time, or party size.
Here’s what this looks like on a venue’s website (in this case, Burger & Barrel):
Ready to get set up? Check out our help article — especially the part with the text to send your web developer. He or she will need to pass a new parameter for “all venues” in your initialize script to add sister properties as a cross-sell.
Pro Tip: If you have venues in multiple cities and just want to cross sell availability at the restaurants in the same city, instead of "all venues," your web developer should add each venue name for the cross-sell — with each separated by a comma.
2. A group widget for your hospitality group’s website
To show equal availability across all of your properties in one view (for whichever properties you choose to show). So you avoid the drop off that can happen by driving guests to each venue's website to book.
Because think about it: when you link out to each restaurant's website, that adds extra steps for the guest to check there and then come back to your group site to then click off to other venues; each click required decreases your conversion rate to booked reservation. It also encourages your visitors to leave your hospitality group rather than taking advantage of the attention and interest they have in your group.
Want to get your hospitality group set up? Email your CSM or contact firstname.lastname@example.org
3. A Request option that appears when guests don't see the availability they're looking for
For capturing names, contact information, and request details — in case your book opens up or you can make an exception given their situation.
Just because you don’t have availability now doesn’t mean it won’t open in the future.
Today, one in five parties no-shows their reservation. Which means if you don’t overbook or have walk-ins, that table could end up sitting there, empty.
By adding request functionality to your reservation checkout, you gather contact for any reservations where there’s a higher demand for seats than an available supply.
Here's what it looks like on NYC-based Cote's reservation widget:
You can set this up quickly by going to Marketing > Reservations widget settings.
Go to “Enable Requests” and toggle it to ON. That’s it! Now your widget will start taking Requests.
You can also go to Settings > User accounts to make sure that you get email alerts as Requests come in (set “New Request Alerts” to ON).
When a guest clicks the "Submit a request" button, they're brought to a page that asks for their information:
Any time you want to check your Requests queue, just go to the Requests tab from desktop.
Here's what your log of incoming requests will look like:
And here's what it's great for:
- Following up if and when a table opens up
- Combing through and making exceptions for your VIPs
- Segmenting & targeting guests who have submitted requests, inviting them back
That's all for now! Still have questions? Feel free to reach out to your success manager at SevenRooms or email@example.com with any questions.