19 million Brits will visit restaurants, bars and pubs over the extended bank holiday, according to research from SevenRooms.
LONDON (31 May 2022) — The extended bank holiday for the Queen’s Platinum Jubilee promises to be a bumper weekend for the UK hospitality industry. New research from SevenRooms reports that the Jubilee will create an additional £1.5 billion for the hospitality industry through consumer spending in restaurants, pubs and bars across the UK, with an average spend of £79 per head.
SevenRooms predicts that 19 million people are due to flock to hospitality venues over the four-day bank holiday weekend, with Saturday, 4th June expected to be the biggest (and busiest) day for the industry, followed closely by Friday, 3rd June*. Over the weekend, it’s anticipated that people will spend almost £40 (£39.04) more per head in pubs and restaurants than they would on an average week – an almost 50% increase in spend. Not only this but establishments that have developed themed menus and activities are expected to draw in an additional £221 million (£11.67 per head) for the industry, highlighting the growing demand for experience-led dining.
- Jubilee Afternoon Tea at Searcys
- Three-Course Jubilee Brunch at Aqua Shard
- British Afternoon Tea at 116 Pall Mall
- Harvey Nichols Platinum Jubilee Dinner
- Royal Jubilee Princess Tea at Grand Cafe
- Platinum Squiffy Picnic at Cahoots London
The North of England is predicted to lead the way in terms of spend, with the average person in Leeds due to spend £112 in pubs and restaurants over the course of the celebrations, followed by Greater London (£106), Newcastle (£103) and Yorkshire and Humber (£91).
TOP SPENDERS BY CITY
|UK CITY||AVERAGE SPEND PER PERSON EXPECTED OVER JUBILEE WEEKEND|
|Yorkshire and Humber||£100|
Danilo Mangano, Managing Director, International at SevenRooms, comments: “After more than two years of restrictions and challenges, it is clear that people are keen to celebrate the Jubilee in style and take full advantage of the extended bank holiday. Consumers want to spend – and are willing to spend more – on unique and out-of-the-box experiences. This reflects a wider trend toward experience-led dining and the desire for that something special. With many venues going the extra mile this bank holiday, restaurants that know their customers best and tailor menus for special events will continue to reap the benefits of guests’ appetite for outstanding hospitality experiences in the future.”
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighborhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, mobile order & pay, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and PSG, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, sbe, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, D&D London, Corbin & King, Live Nation and Topgolf. www.sevenrooms.com
Director, Brand Marketing