The integration offers streamlined data capture and ownership through SevenRooms for restaurant brands leveraging Olo’s online ordering products
NEW YORK (12 October 2021) — SevenRooms, a guest experience and retention platform for the hospitality industry, today announced a partnership with Olo (NYSE: OLO), a leading on-demand commerce platform powering the restaurant industry’s digital transformation. This partnership helps shared customers seamlessly manage their online ordering channels, while enabling more robust customer data capture for marketing and guest engagement touchpoints.
The past 18 months have accelerated the adoption of online ordering, leading to increased consumer awareness about the importance of ordering direct to help restaurants reduce third-party commission fees. With the addition of Olo to the SevenRooms partner ecosystem, operators using Olo’s technology can capture off-premise guest data that automatically builds robust guest profiles within SevenRooms. Leveraging this data, operators can elevate the guest experience, increasing profitability and repeat business.
This partnership pairs Olo’s leading online ordering capabilities with SevenRooms’ fully integrated CRM and marketing automation platform, where data from each order placed via Olo’s online ordering technologies now flows directly into the SevenRooms platform. This gives enterprise operators a 360-degree view of the customer that they can leverage to create wow-worthy experiences on- and off-premise that drive repeat business. Additionally, with the data flowing directly into SevenRooms, operators can automate the sending of post-order guest satisfaction surveys, keeping their finger on the pulse of what’s working and what’s not when it comes to their off-premise experiences. With SevenRooms’ advanced tagging capabilities, operators can also leverage ordering data to easily identify and segment guests, leading to personalized automated marketing that drives more visits and orders, more often.
“To meet the ever-evolving needs of our hospitality clients, we’ve continued to seek out strategic partners who help us provide an even more comprehensive solution to operators,” said Joel Montaniel, CEO & Founder of SevenRooms. “Our integration with Olo delivers on our promise of offering a 360-degree platform focused on helping operators build deeper, direct relationships across on- and off-premise experiences. This partnership facilitates better operational efficiency and online data capture, ultimately helping operators optimize the profitability of their delivery and takeout business while strengthening customer relationships. We are excited to welcome Olo to our partner network, and look forward to our continued collaboration to drive better, more streamlined solutions for the industry.”
“At Olo, we are focused on helping restaurants seamlessly manage their digital ordering demand across every channel,” said Sean Marrero, Director of Partnerships at Olo. “By partnering with SevenRooms, our joint restaurant customers will be able to provide an improved guest experience through optimal operational efficiency. Offering new automation tools for data collection, operators can gain a deeper understanding of the ROI of their digital channels to increase revenue. We are proud to support our customer base with an integration that will help their businesses today and in the long-term.”
For more information about the SevenRooms platform, request a demo today.
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighborhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, sbe, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, D&D London, Corbin & King, Live Nation and Topgolf.
Olo is a leading on-demand commerce platform powering the restaurant industry’s digital transformation. Millions of orders per day run on Olo’s enterprise SaaS engine, enabling brands to maximize the convergence of digital and brick-and-mortar operations. The Olo platform provides the infrastructure to capture demand and manage consumer order from every channel. With integrations to over 100 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. Over 400 restaurant brands use Olo to grow digital sales, maximize profitability, and preserve direct consumer relationships. Learn more at olo.com.