Data from a food and beverage (F&B) outlet is some of the richest, most actionable customer information available to a hotel. So why are relatively few hotels able to combine it with their CRMs and build global guest profiles?
F&B data is a perfect complement to the information stored in a hotel CRM. It fleshes out the profile of a guest, helping hotels discover preferences and tailor experiences in remarkable ways. Plus, integrating the datasets allows hotels to leverage the F&B interaction itself—a very human touchpoint between a customer and a brand—as an opportunity to gather data that will personalize service, marketing, offers, and everything else.
In this webinar, SevenRooms Co-Founder and Chief Product Officer Allison Page joins Casey Munck, Cendyn's Director of Marketing for Eat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Customers for Life.
- Learn how to build single source of truth global guest profiles incorporating F/B purchases, preferences and more
- Understand what learning about a hotel guest through their dining experiences can mean for future marketing
- Dig into the personalization opportunities available when you use your hotel’s food and beverage outlets to gain guest data points and preferences
- See how to integrate guest F&B data points into service and marketing across the entire guest experience at your hotel property and locations worldwide