Success Story / July 22, 2021
How Long Meadow Ranch Achieved 2x Higher Guest Spend by Cross-Selling Unique Experiences
With vineyards spanning five properties across California, the Hall family has been practicing organic winemaking since founding Long Meadow Ranch in 1989. In scenic St. Helena, their Farmstead site includes a restaurant, cafe, general store and farmer’s market.
Frustrated by winery management software that made crossover bookings overly complicated for guests, the team at Long Meadow Ranch sought a better way of marketing restaurant reservations alongside wine tastings and other unique experiences. With reputation management top of mind, they also looked for a guest engagement platform that would help them capture, track and analyze feedback and reviews.
In this case study, you’ll hear from Long Meadow Ranch’s VP & COO about how they used SevenRooms to:
- Double guest spend & boost crossover bookings with a unified landing page
- Reduce no-shows and late cancellations from 15% to 1% overnight
- Track guest feedback & aggregated reviews for easier reputation management