Frequently Asked Questions

Question 1

What is a hospitality and restaurant CRM?

Accepted Answer

A Customer Relationship Management (CRM) system helps restaurants capture, build and manage guest data. Businesses can then leverage that data to personalize service and marketing campaigns. A key difference between another CRM like Salesforce or Hubspot is a restaurant CRM is built to capture and provide guest data that is relevant for in-service operations and retention marketing.

Question 2

Why is a CRM important in the hospitality industry?

Accepted Answer

Hospitality is all about delivering personalized service and guest experiences, which can only be achieved with personalization and little extras that go above and beyond. An integrated restaurant CRM surfaces key data points to operations and marketing, giving all teams the same understanding of each guest, instantly.  Plus, with marketing automation, hospitality businesses can engage with guests through targeted campaigns more efficiently and more effectively to turn their marketing budget into more sales.

Question 3

How are guest profiles populated with CRM data?

Accepted Answer

The CRM data in guest profiles comes from several places, nearly all of which is integrated and built automatically for you. Our reservations, waitlist and online ordering solutions capture contact information and preferences, our POS integrations capture purchase data, while our post-visit/order feedback surveys capture how the guest felt about the experience. SevenRooms captures +100 unique data points on each guest.

Plus, we help you unlock your data from other tech systems. For example, our real-time CRM POS system integration provides itemized spend and order history, while our review aggregation solution automatically pulls third-party reviews from online review sites.

Question 4

Can I manually update guest profiles?

Accepted Answer

Restaurants can also update profiles manually. For example, if you learn a guest’s birthday via a personal conversation, you can enter that information on their guest profile. Thanks to our AI-powered auto-tagging system, profiles practically write themselves according to customizable rules and criteria set by you.

Question 5

How is SevenRooms used for better guest management?

Accepted Answer

SevenRooms was purpose-built from the ground up to empower you to create and cultivate direct relationships with your guests. Every product and feature plays a role in a holistic approach to guest management and retention. When used together, our solutions empower you to capture and leverage guest data at every step of the guest journey, turning first-time guests into regulars.

It all starts with acquiring guests directly. Direct relationships mean you own the contact information, personal preferences, dietary restrictions, past visits and spend information for every guest — all easily accessible during service for everyone on the front-of-house team. We automatically put that data to work for you, building out guest profiles and sending personalized email marketing campaigns on your behalf.

Question 6

How do restaurants use CRMs?

Accepted Answer

Restaurant Customer Relationship Management tools (CRMs) help you retain your best customers by effectively managing the critical customer data that makes personalized service and marketing possible. For example, your CRM might track guests’ contact info, reservation history, dietary preferences or birthdays. Restaurant CRMs integrate with other marketing and operations tools to share customer data across your POS, loyalty program and reservations system.

The restaurant CRM that turns guest data into growth

Automated guest profiles that power personalized service

Segment your guests automatically with Auto-tags

Turn guest data into targeted marketing campaigns and personalized experiences

Fold guest data into every customer experience with a restaurant CRM

Marketing Automation

Email Marketing

Reservations & Waitlist

Voice AI

Loyalty & Perks

Table Management

Reputation Management

API & Integrations