Newly released online ordering tools help Australian operators unlock a 360-degree view of every guest across both on- and off-premise
SYDNEY (8 February 2021) – SevenRooms, a data-driven guest experience platform for the hospitality industry, today released Online Ordering in Australia, a direct digital ordering solution for delivery and pickup orders. Integrated within SevenRooms’ comprehensive suite of solutions, spanning both on- and off-premise touchpoints, Online Ordering helps operators increase revenue and loyalty by encouraging diners to order through direct, free channels. Online Ordering can be implemented either as a standalone solution or connected with SevenRooms’ full platform.
Direct Online Ordering enables operators to gain more control over their digital ordering presence. The direct solution helps hospitality operators to:
- Own their customer relationships directly
- Collect and leverage valuable approved data on diners through 30+ POS integrations
- Drive repeat business through personalized, automated marketing campaigns
- Provide guests with meaningful experiences both online and in-person
- Streamline front-of-house operations through centralized menu management
- Aggregate direct feedback surveys and online reviews to stay in the loop with diner sentiment
What’s more, by deploying their own online ordering and not relying solely on third-party platforms where both competition and commissions are high, operators can reap financial benefits too. Globally, SevenRooms’ commission-free Online Ordering solution has helped operators increase incremental revenue by upwards of AUD$16,000 per year.
Online Ordering also helps venues meet and exceed the changing expectations and preferences of today’s guests. SevenRooms’ research found that, in the wake of the pandemic, 10% of Australians will only use takeaway/delivery services until there’s a vaccine out, 33% will dine out less than before the pandemic, while 69% had concerns about dining out. Additionally, 28% of respondents stated they’d be more likely to return to a venue if they received a personalised promotion for a subsequent delivery order – meaning online ordering is a crucial competitive advantage for venues to leverage.
“SevenRooms’ Online Ordering technology is revolutionising the Australian hospitality sector, allowing operators to create truly personalised guest experiences both on- and off-premise,” said Paul Hadida, General Manager, Australia at SevenRooms. “Operators have long-been curating meaningful, memorable experiences for their guests in their venue. Through Online Ordering they can now do so offline, too, catering directly to those who prefer staying closer to home. Operators who can successfully build direct relationships with their customers across their owned channels can provide the seamless, personalised experiences that incentivise repeat business, increase brand loyalty and maximise profits.”
SevenRooms is the hospitality industry’s only fully-integrated guest experience platform, and includes reservation, waitlist and table management, online ordering, contactless order & pay, review aggregation and marketing automation. Its software is used by operators in more than 250 cities globally to increase revenue and profitability by leveraging approved guest data to build direct relationships, deliver exceptional experiences, and increase repeat business.
For more information on how you can get started today with SevenRooms’ Online Ordering please reach out via the form here.
SevenRooms is a fully-integrated, data-driven guest experience platform that helps hospitality operators unlock the full revenue potential of their data. From neighborhood restaurants and bars to international, multi-concept hospitality groups, the end-to-end platform enables operators to build direct guest relationships, deliver exceptional experiences, and, ultimately, bring guests back. Founded in 2011 and venture-backed by Amazon, Comcast Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Australian Venue Company, Bloomin’ Brands, MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, SkyCity Entertainment Group, Momento Hospitality, sbe, LDV Hospitality, Zuma, Altamarea Group, Major Food Group, AELTC, Chase Hospitality Group, D&D London, Corbin & King, Live Nation and Topgolf. The company was included on Forbes and Inc.’s 2020 best places to work lists. www.sevenrooms.com.
Director, Brand Marketing
The PR Group
M: 0426 106 070