Success Story / April 11, 2023
Greca Transforms Daily Briefings with SevenRooms Pre-Shift
When Greca opened in December 2018, it became The Apollo Group’s first venture outside of Sydney and the third concept to open within Brisbane’s bustling Howard Smith Wharves. In no time, the 185-seat Greek taverna was among the busiest in the waterside entertainment and dining destination.
In an industry built on relationships, recognizing and acknowledging locals, regulars and other VIPs had always been important to the restaurant’s managers. And while they were able to leverage SevenRooms’ Auto-tags to their benefit during and after service, sharing this information amongst the team in advance to empower them to enhance the dining experience for these special guests was not without its challenges. Managers needed to run multiple reports in order to access all the data they needed to convey to staff during pre-service briefings, and even then, daily notes were taken with pen and paper.
To address this inefficiency, Greca chose to be among the earliest adopters of SevenRooms’ Pre-Shift feature. This functionality gave the team a detailed overview before each service — including the reservation flow, guest notes and more. The manager on duty could now quickly filter reservations to view VIPs, large parties and guests celebrating birthdays or other special occasions, making it easy to identify where they might want to kick the hospitality up a notch.
This transformed what had been a time-consuming, manual process into something more streamlined and available on-the-fly from the SevenRooms iOS app. “Trying to get more information out of the system in service is our main goal. SevenRooms makes everything very user-friendly,” says Ronnie Gorman, Operations Manager at Greca and Yoko Dining. By saving managers time and facilitating more efficient knowledge sharing across the team, SevenRooms Pre-Shift became an indispensable tool for the front and back of house alike:
Greca first adopted SevenRooms in early 2021. Besides facilitating easier table management and reputation management, the platform helped the restaurant save over $466K AUD through direct, commission-free bookings over the next two years. Meanwhile, automated marketing emails generated nearly $278K AUD of incremental revenue behind-the-scenes, helping Greca achieve an impressive 60x ROI over the same period of time.