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From Copy to Cocktails: 10 Ways ChatGPT Saves Restaurants Time & Money
Sevenrooms
5 min read
Apr 28, 2025
Sevenrooms
5 min read
Apr 28, 2025
AI is everywhere, from the voice assistant in your car to the way social media curates your feed—and now it's transforming how restaurants run their day-to-day operations.
According to our recent 2025 surveys, 76% of restaurant operators in the US, UK, UAE, and Australia are already using AI solutions like ChatGPT to supercharge their businesses. Whether it’s crafting personalized marketing campaigns, handling customer service inquiries or managing staff schedules, AI is becoming the unsung hero behind the scenes.
In this article, we’ll show you 10 ways using ChatGPT at your restaurant can save time, boost creativity and elevate the guest experience.
We asked ChatGPT, and in its own words, it described itself as “a computer program that can talk to you like a human. It can understand what you’re saying and respond in a way that makes sense. It can also do things like translate languages, create content and find information. It’s like having a smart, helpful friend you can talk to anytime!”
ChatGPT, released by OpenAI in late 2022, is not the first AI chat tool to hit the market. Jasper AI made waves across the business world when it launched as well. Built for copywriters and content marketers, Jasper’s language model is designed to produce marketing copy. ChatGPT, however, was built to generate content for a wider range of topics and purposes.
ChatGPT is currently free for limited use. There is also a paid version for $20 per month, which gives you access during peak times, faster responses and a first look at new features.
To test out ChatGPT, simply create a profile using an email or Google account. Once you log in, you can start asking questions in the chatbox. ChatGPT will respond to you in a matter of seconds, but the beauty of this technology is that it can change or append answers to your initial question, like a conversation.
There is one thing restaurant professionals seem never to have enough of — time. And as we all know, time is money. In mere minutes, ChatGPT can provide inspiration and ideas to help you level up your business and brand for free. Below we’ll explore exactly how you can use ChatGPT for restaurants.
While technology is advancing, you’ll always know your brand better than a robot. Use ChatGPT or any AI tool to generate ideas and drafts, then let the humans handle the editing and final touches.
Even seasoned marketers need inspiration, but for restaurants without a dedicated marketing team, AI tools like ChatGPT are invaluable. With 46% of operators using AI in marketing, it's clear that AI is helping restaurants elevate everything from brainstorming to copywriting.
For Kevin Coetzee, People Director at Humble Grape in the UK, AI has become essential.
“We actively use AI in marketing, SEO, social media posts, and various other written tasks. The team also uses it for email responses, letter drafting, and HR functions like job ads and descriptions,” Kevin shared.
Building a website from scratch, or even maintaining one, takes time and resources many operators don’t have.
Because ChatGPT is fueled by massive amounts of data from across the internet, chances are, they know a few things about your business if it exists online. You can ask ChatGPT to create customized website landing page copy, headlines, urls and even optimize pages for search engine optimization (SEO).
Check out ChatGPT’s response when we asked it to write an “about us” page for SevenRooms.
The description above is accurate, but it skipped over SevenRooms’ main value point: our restaurant CRM. So, we asked it to optimize the same page for the keyword “restaurant crm.”
ChatGPT basically nailed the description and mission of SevenRooms in a matter of seconds without us having to provide any additional information. The results are a good starting point — though we’d likely have one of our human marketers trim this down for better clarity.
In addition to ChatGPT, OpenAI also created Dall-E, an AI visualization tool that creates images and art based on prompts. Now AI can help you create both images and content!
If you cater to customers in different countries, translation adds a layer of complexity and cost. ChatGPT can quickly translate text into a variety of languages in one sitting. We asked it to translate English copy into Spanish, French and German, and it generated all three versions within minutes.
Aside from language translation, ChatGPT can also help you regionalize messaging. Localizing your content within different markets builds trust with customers. For example, “takeout” in North America is referred to as “takeaway” in England. ChatGPT can easily identify these localized nuances for you. Below is an example.
How many emails does your team send in a day? Whether for a marketing campaign, a response to a customer email or a company-wide announcement, ChatGPT can help you draft copy or provide inspiration to work with.
You can also iterate on email performance by using the tool to A/B test different versions. If you already have content for an email but want to create other titles, subject lines or CTAs, you can put your existing copy into ChatGPT and ask it to generate new versions to test.
In this demonstration example, we asked ChatGPT to draft a response to a customer email.
Aside from harvesting a wealth of social media post ideas and inspiration, ChatGPT can help you strategize. Given the right inputs, it can build a social media marketing plan for your restaurant and suggest new tactics and tools to try.
It can also help you plan your monthly social content calendar with dates, post ideas and caption inspiration.
There is a host of ChatGPT use cases to help restaurants with social media marketing and management. We suggest experimenting with some of these:
Whether negative or positive, ChatGPT can help you respond to customer reviews. Add the review to the message box and ask ChatGPT to respond.
For restaurants that want to take ChatGPT to the next level, it can be integrated with a restaurant’s website through a chatbox or messaging widget. Think of it as your very own automated virtual assistant you can leverage to outsource tasks like providing answers to customer FAQs and reservation availability, suggesting menu items and even processing online orders.
For operators short on staff, this can free up the need for an additional host or maître d‘ by allowing them to focus on greeting diners and seating tables rather than fielding calls all day.
ChatGPT can help you write job descriptions and onboarding documents and even inspire interview questions to ask!
Below is a ChatGPT-generated job description example for hiring a restaurant manager.
A recent article posted by Food & Wine featured how Axelrad bar in Houston, Texas released a new cocktail menu completely generated by ChatGPT. The venue decided it would be fun to pit their bartenders’ skills against AI in a competition. The bartenders created a menu of their own signature cocktails alongside a menu of AI-generated libations. Then, customers voted on their favorites.
Who do you think won?
You can also use AI to test recipe ideas and inspire new ones like SevenRooms customer, Andrew Strickland, F&B Manager at Gosford RSL in Australia.
"Whether it’s assisting in communication with customers, data analysis or working out cocktail recipes - [ChatGPT] is such a powerful tool. For example, I can ask, 'What would this taste like?' It’ll tell me how the ingredients balance and whether it could be a good mix and who it might appeal to. AI allows me to spend less time on theory and more time on practice.”
Looking for a little menu inspiration for Mother’s Day or Christmas? Ask ChatGPT!
If you like what it suggests, you can get specific recipes for any dish and even craft mouthwatering descriptions to highlight your offerings.
We’ve just covered 10 ways ChatGPT can help your business, but it’s only the beginning of the tool’s potential. AI technology is here to stay and will continue to get smarter.
While some fear the impact automation will have on the industry and future jobs, one thing is for certain — the human touch required for hospitality cannot be automated. Instead, AI will allow operators to focus more on the guest experience by eliminating repetitive tasks and improving efficiencies.
Michael Twiford, SevenRooms’ Director of Product who is leading the charge for SevenRooms’ integration with AI shared, “For restaurants, personalization is key, and until now, true personalization at scale wasn’t possible due to the time commitment required. AI will significantly reduce the effort it takes to provide personalized hospitality while allowing operators to maintain their high standards every step of the way.”
So what are you waiting for? Dive into ChatGPT today and explore the different ways it can save your business both time and money.
SevenRooms’ all-in-one restaurant platform helps operators create exceptional guest experiences, streamline operations and drive revenue. To learn more about our integrated CRM, Reservation and Automated Marketing solutions, book a demo today.
