Hospitality Data Report: 72% of Americans are Planning In-Person Events in 2021
With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat, the leading web-based sales and event management platform for restaurants, hotels, and unique venues, and SevenRooms, a data-driven guest experience platform for the hospitality industry, partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.
According to the hospitality data report, 72% of events are expected to be held in-person and of the venues chosen, unique venues, hotels and private restaurant space were among the top selected for hosting.
“2021 will bring a restaurant renaissance unlike any we’ve seen before, with more consumers dining out and planning events than in years past,” said Joel Montaniel, CEO & Co-Founder at SevenRooms. “Hospitality operators should be prepared to meet this demand — both from an operational and technological standpoint — to keep guests safe and provide the types of hospitality experiences that will foster long-term loyalty with customers. Whether a customer is ordering for an at-home event, or visiting a venue in-person, operators should use all the tools at their disposal to create magical moments at every interaction.”
“It’s essential for businesses to creatively promote their offerings in order to get in front of their target consumer as event planning is expected to increase this year,” said Jonathan Morse, CEO of Tripleseat. “Our survey found that people are excited to get out of the house and gather with friends, family and colleagues, so now is the time for venues to get creative in their offerings and ensure they leverage the tools they have to get in front of customers and provide them with a safe, fun, seamless event experience.”