Blog / November 21, 2018
How To Use Workforce Optimization Technology To Grow Your Bottom Line


Elise Musumano
Today, workforce optimization at a restaurant is key to increasing a restaurant’s bottom line. With a 2.5% increase in the number of restaurants in the United States in 2017 and an inability for restaurants to increase wages due to low profit margins, a labor shortage is plaguing the entire industry. The best way to increase profit margins is to increase efficiencies and decrease resources required. Cloud software created for the restaurant industry enables restaurateurs to do this by making data-driven business choices. Here are four ways you can use cloud technology at your restaurant to overcome work shortages and grow your bottom line:
- Using cloud software to optimize the way you manage guests
- Taking advantage of labor forecasting software to optimize scheduling and labor
- Using guest management technology to deliver a better guest experience
- Using labor optimization software to streamline ops and reduce labor costs

1. Use Direct Reservation Software to Optimize Guest Management
Rather than recording reservations on pen and paper or making complicated spreadsheets, you can streamline your reservations by using a cloud-based online reservation system. Online restaurant reservation systems make it simple for guests to “RSVP” to your restaurant for the evening. However, most of these systems take hefty fees from you for taking reservations from your guests. The average restaurant spends $1-7 a cover to third-party online reservation systems just to take reservations from their regulars. Direct reservation systems like SevenRooms are different. They enable restaurateurs like you to white-label their reservation technology so that you can collect reservations through your restaurant’s website, email, or even social media, decreasing fees to third party reservation systems.
2. Use Labor Forecasting Software to Optimize Scheduling and Labor
The more information your restaurant has about its labor spending and habits, the better you can optimize your restaurant worker scheduling to help your restaurant thrive despite an industry-wide labor shortage. Cloud-based restaurant scheduling and labor forecasting software makes it easy to track your restaurant’s labor spending habits. 7shifts, for instance, helps restaurateurs to increase their bottom lines by automatically tracking your labor spending in real-time. This helps you make data-driven scheduling decisions rather than acting on guesses.
3. Use Guest Management Systems to Create Exceptional Guest Experiences
When all of your competitors are struggling with the labor shortage, you have to stand out in other ways. Creating a memorable guest experience will transform casual visitors into regulars and evangelists who will rave about your restaurant to others. Cloud-based restaurant software that collects data about your guests empowers you to give your guests a memorable, personalized dining experience. SevenRooms is so much more than just a restaurant reservation system. The platform also helps restaurateurs like you gather data on your guests, like reservation history (below_ as well as food allergies and anniversaries, to build customized guest profiles.
4. Use Workforce Optimization Software to Streamline Operations
Knowledge about your restaurant’s operating costs is powerful. The more information you have, the better you can make decisions about your spending, especially when it comes to the most costly expense: labor. Cloud based technology created for restaurants is most powerful when it’s working with together. By integrating your staff scheduling tool, guest management software, and restaurant point-of-sale (POS) system, you’ll be equipped to make smart decisions about who works when.
