Dear hospitality operators, partners and friends,
Your resilience continues to amaze us. We entered 2021 with excitement and trepidation. With hope that the world would go back to normal. While 2021 brought some good news, more demand and some hope for the industry, we also saw one challenge after another, from lockdowns to labor and everything in between. Looking back at 2021, two things are clear — the industry is incredibly resilient and consumers love restaurants and hospitality deeply. Through the ups and downs of the year, we grew together, evolving the industry and building back better.
In many ways, it was a transformative year for our industry. Just like we did in 2020, we continued investing in you, staying true to our philosophy to be a partner to you and the industry. In 2021, we’re proud to have supported you around the clock and around the world, generated incremental dollars that went directly back to you, and helped you connect with your guests and safeguard your teams. This included:
In 2021, we more than doubled the number of locations using SevenRooms, including further expansion in Australia and across Europe, bringing our platform to even more hospitality operators across the globe.
These clients included:
Here’s a snapshot of some success stories from our partners around the world.
Brodeur’s Bistro, a neighborhood favorite in Vancouver, BC moved their waitlist online, helping them collect more than 9,000 new guest profiles in six months; data that could then be used to market to guests to get them to return to the restaurant more often.
Long Meadow Ranch, St. Helena’s famed winery, was able to achieve 2x higher guest spend by cross-selling using the SevenRooms reservation widget to market restaurant reservations alongside wine tastings and unique experiences.
Renowned UK- and Hong Kong-based restaurant groups Zuma Restaurants and Aqua Restaurant Group, respectively, were able to reduce no-show rates by more than half in 2021, helping them boost profitability with more guests in seats.
Matteo, a restaurant group based out of Sydney, turned on automated marketing campaigns, sending personalized emails that resulted in a 60% open rate, and 19% click to open rate, helping them strengthen guest relationships while boosting covers.
These global success stories demonstrate just how far the industry has come from the start of the pandemic in utilizing technology from partners that can help them create a more profitable model for building deeper, direct relationships with their guests. During this time, SevenRooms’ Guest Experience & Retention platform has helped them navigate this new way of doing business while keeping hospitality front and center. Throughout the year, we continued on our journey to help operators build more profitable, sustainable businesses through access to and ownership over their guest data and experiences.
All of this would not have been possible without the hard work from our stellar team at SevenRooms.
As a product-led company that has been building for over ten years, we continued to innovate our platform in 2021.
Throughout 2021, we also continued to redefine what it means to be an open and connected platform for hospitality operators. We pioneered this approach and have continued in our efforts to create a seamless tech stack for our clients through deep integrations with industry partners.
In 2021 we celebrated our 10 year anniversary and while we are proud of how far we’ve come, we’re excited about the road ahead creating a better, more sustainable future together with you. As we enter 2022, I am excited for everything to come in the year ahead. This year, I look forward to speaking with more clients, getting back on the road to more destinations to learn from those markets, eating great food, and learning how we can continue to better serve you.
Thank you for being on this journey with us.
Best,
Joel Montaniel
CEO & Co-Founder
